9/20/2004
Anytime is the Right Time for CRM
The trick is, designing the right strategy.
For every executive still wondering whether to jump in and reinvent his company as a customer-centric organization, there is one launching a new business with CRM as a part of its foundation. Take, for example, Eclipse Aviation. At a recent conference I asked CIO Michael Brown why the start-up implemented a company-wide CRM strategy supported by enterprise suite CRM software. His answer revealed fast growth plans: "We're a start-up building an infrastructure for a multimillion-dollar company," he said. "We have a complex structure in our CRM system, because we have to keep track of many-to-many relationships, interactions, and deposits. We wanted the most integrated system we could get. So we preferred to go with SAP."
For the full article, visit http://www.destinationcrm.com/articles/default.asp?ArticleID=4453
Publication: CRM Magazine
Title: Anytime Is the Right Time for CRM
Author: Ginger Conlon
